Thinking of selling your home in Cardiff? Understanding what buyers want can give you the edge in today’s competitive property market — especially if you’re targeting the high-value property sector.
At Fortis Estate Agents, we work with serious buyers and sellers across Cardiff, Penarth, Lisvane, Cyncoed, Llandaff and surrounding premium areas. We’ve compiled the top 10 features home buyers consistently look for to help you position your property to achieve the best possible sale.
Open-plan layouts are at the top of Cardiff buyers’ wish lists. Whether it’s for entertaining, family time, or simply creating a sense of space, buyers are drawn to homes with light-filled, flowing spaces.
Removing non-structural walls or knocking through kitchens and dining rooms can significantly boost your property’s appeal — especially in traditional Cardiff terraces or detached family homes.
With flexible and hybrid working now the norm, a well-defined home office is no longer a luxury — it’s an expectation. Buyers want:
Natural light
Privacy
Storage solutions
Space away from the main living area
If you're preparing your home for sale, consider dressing a spare room or alcove as a work-from-home zone to attract professional buyers.
Buyers are actively seeking gardens, patios, and balconies that serve as extensions of the living space. Think low-maintenance landscaping, stylish seating areas, and secure gardens for children and pets.
This is especially important in urban parts of Cardiff, where outside space is a premium.
With rising energy costs, buyers are prioritising energy-efficient homes. Popular features include:
Double-glazed windows
Modern insulation
Smart heating systems
Solar panels
These upgrades don’t just reduce bills — they also contribute to a lower carbon footprint, making your home more future-proof and desirable.
The kitchen remains the focal point of the home, especially in the higher-end market. Buyers want:
Sleek, updated finishes
Quality appliances
Plenty of storage
Functional layouts
Consider updating worktops, replacing tired cabinet doors, or adding task lighting to instantly elevate your kitchen's appeal.
En-suite bathrooms are increasingly sought after — particularly in executive homes and larger family properties. A hotel-style master suite with a walk-in shower, contemporary tiling, and ample storage will instantly impress buyers seeking a touch of luxury.
It’s still all about location, location, location. Cardiff buyers favour properties close to:
Top-rated schools (such as in Lisvane or Llandaff)
Transport links (for commuting into the city or to Bristol)
Shops, restaurants, and green spaces
If your home is in a desirable postcode, shout about it in your marketing — proximity to amenities boosts value.
Modern buyers crave clever storage solutions — especially in homes where square footage is limited. Popular features include:
Built-in wardrobes
Under-stairs storage
Pantries
Attic space or outdoor sheds
Decluttering and showcasing storage during viewings can dramatically improve your home's presentation.
With pet ownership on the rise, Cardiff buyers are increasingly asking for secure gardens, easy-clean flooring, and even utility spaces or mudrooms for pets. Homes with outdoor space that’s pet-safe often fetch a premium, especially in family-friendly suburbs.
From video doorbells to smart thermostats, Cardiff’s modern buyers want tech that offers security, comfort, and convenience.
These features often appeal to professional buyers and those in the upper price bands who expect seamless, connected living environments.
If you're preparing to sell your home in Cardiff, paying attention to these in-demand features can help your property stand out and sell faster — and at a better price.
Some upgrades may only require small changes or better staging, but they can make a big difference in how buyers perceive your home.
At Fortis, we specialise in selling premium homes across Cardiff and beyond. Whether you’re looking to target buyers in the £500k+ bracket or want advice on staging your home for maximum appeal, we’ll guide you every step of the way.
📞 Call us on 029 2056 1111
📧 Email: hello@fortis.homes
🌐 Visit: https://fortis.homes
Let’s get your property seen by the right buyers — and sold for the right price.
Subscribe to receive the latest property market information to your inbox, full of market knowledge and tips for your home.
You may unsubscribe at any time. See our Privacy Policy.