Selling with confidence. Your step-by-step guide
Selling your home is a big step – and in a city like Cardiff, choosing the right estate agent makes all the difference.
At Fortis, we bring together insight, personal service and thoughtful advice to guide you through every stage of the process. Hereâs what to expect, from your first valuation to the day you hand over the keys.
Pricing your home correctly is one of the most important steps in the selling process – and one where honest advice matters most. Overvaluing can lead to your property sitting on the market, while under-pricing could mean missing out on thousands.
At Fortis Estate Agents, we believe in setting a fair, realistic price from the outset – not one that just wins instructions.
Whether youâre selling a period home in Llandaff, a terrace in Pontcanna or a family property in Radyr or Fairwater, the right valuation depends on far more than postcode.
We draw on years of experience across Cardiff, Newport and the surrounding areas, combining live market data with local insight (with pinpoint accuracy down to street level), to help you understand what your home is really worth.
Your valuation will be complete by a senior team member, at a time that suits you – including evenings or weekends.
Weâll talk through goals, answer your questions and shape a tailored selling strategy.
Ready to get started?
Pricing your home correctly is one of the most important steps in the selling process – and one where honest advice matters most. Overvaluing can lead to your property sitting on the market, while under-pricing could mean missing out on thousands.
At Fortis Estate Agents, we believe in setting a fair, realistic price from the outset – not one that just wins instructions.
Whether youâre selling a period home in Llandaff, a terrace in Pontcanna or a family property in Radyr or Fairwater, the right valuation depends on far more than postcode. We draw on years of experience across Cardiff, Newport and the surrounding areas, combining live market data with local insight (with pinpoint accuracy down to street level), to help you understand what your home is really worth.
Your valuation will be complete by a senior team member, at a time that suits you – including evenings or weekends.
Weâll talk through goals, answer your questions and shape a tailored selling strategy.
Ready to get started?
Now that you have a clear sense of your homeâs value, the next step is choosing an estate agency to represent you. Your agent will be one of the most important people in your life for the next few months, so itâs essential to work with someone you trust, and who truly understands the Cardiff sales market.
At Fortis Estate Agents, we donât rely on portals alone. We take a hands-on, strategic approach to selling, combining elegant presentation with innovative marketing to showcase your home to the right audience. From social media and digital campaigns to open houses, local leafleting and our exclusive Fortis First Look service, we work hard to generate early interest and strong, serious offers.
We use the latest technology, including Giraffe360 virtual tours and floorplans, to make sure your property is presented at its very best – but we never forget that selling is personal. Our strength lies in matching the right buyer with the right home, then negotiating carefully to secure the best possible price.
Choose Fortis and youâll have a dedicated team of property professionals by your side – proactive, knowledgeable, and completely focused on your sale.
Want to know more?
Presentation matters – especially when most buyers make their first impressions online. Weâll help you get your home ready for photography, 3D virtual tours and viewings, so it stands out for all the right reasons.
Our in-house photographer will capture your property at its best, while your consultant will advise on layout, styling and the small touches that elevate a space.
From floorplans to EPCs (Energy Performance Certificates), everything is handled for you – as part of a bespoke marketing strategy, not a one-size-fits-all package.
For extra guidance on preparing your home to sell, take a look at our latest blog posts.
We donât just list your home – we launch it.
Every property is marketed with care, creativity and a clear strategy, tailored to help it stand out in Cardiffâs competitive sales market.
Alongside Rightmove and OnTheMarket, we use targeted social media, email alerts and our database of active buyers to generate early interest, often before your home goes live. Across Cardiff to the Newport and beyond, we know how to match the right home with the right person, and we take real pride in doing so.
Weâve even turned non-buyers into buyers, simply by showing them a home they didnât know they were looking for. And because we track performance in real time, we can adjust your marketing if needed to keep interest strong and viewings coming in.
Now that your home is on the market, weâll work with you to arrange viewings at times that suit your schedule – early mornings, evenings or weekends are never a problem.
Every prospective buyer is vetted in advance, so you can feel confident knowing whoâs coming through the door.
All viewings are accompanied by a member of the Fortis team, and we treat your home with the same care and respect we would our own. Our goal is to make every visit feel considered and comfortable – for you and your potential buyer.
Want advice on preparing for viewings? Our friendly team is on hand to help â or check out our blogs, including this one on how spring cleaning can actually add value to your home.
When a buyer submits an offer, weâll present it to you as soon as possible – both verbally and in writing – along with our advice on how best to respond. Weâre here to guide the negotiation, using our experience to help you secure the strongest possible outcome.
Every buyer is carefully qualified, including checks on mortgage status, chain position and solicitor details, so you can move forward with confidence. No offer is accepted without your full agreement, and weâll always act in your best interests – balancing speed, certainty and value.
Once youâve accepted an offer and the buyerâs position is confirmed, your property will be marked as sold subject to contract. If you need a trusted solicitor, weâre happy to recommend firms weâve worked with closely.
Once an offer is accepted, the legal work begins, and this is where having an agent you trust truly matters. We’ll issue a Memorandum of Sale and liaise with both solicitors to get things moving, keeping you updated on timescales, chain progress and any key milestones.
Behind the scenes, we stay in close contact with your buyer, their solicitor, mortgage broker and surveyor – pre-empting potential issues and helping to keep everything on track. If a mortgage survey or HomeBuyerâs Report is required, weâll support the process and provide any information needed to protect the sale.
By this point, you’re likely starting to focus on your next home too, whether you’re upsizing, downsizing or relocating. We’ll help you manage the chain and navigate each stage with clarity and confidence.
With Fortis Estate Agents, you’re not just left waiting for news. Youâve got a proactive, experienced team working on your behalf – keeping things moving, solving problems, and making sure the finish line is in sight.
Then itâs onwards to the final stage â moving day!
As you approach completion, weâll stay in close contact with your solicitor to keep everything on track. Your solicitor/conveyancer will advise you throughout and once all parties are happy, contracts are signed and exchanged, and a moving date is set. This process usually takes around 6-8 weeks to complete. From there, itâs a matter of final checks, funds being transferred, and bringing the sale to a successful close.
On completion day, weâll be on hand to manage the final steps, keep you updated, and make sure everything runs smoothly.
As you complete the sale and embark on your next chapter, weâll help make it a day to remember for the right reasons.
Selling a home is never just about property; itâs about trust, timing and doing things properly.
Thatâs why our team stays by your side from start to finish, guiding every stage with care, communication and expert advice.
From the first valuation to the final handover, youâll benefit from our deep local knowledge, innovative marketing, and personal, responsive service. Whether youâre selling in Cardiff, Pontcanna, Llandaff, Fairwater or beyond – we know the market, the buyers and how to bring it all together.
This guide is just the start. When you’re ready to sell your home, weâre here to help you take the next step with confidence.
Nowâs the time to get started if youâd like to be in your new home for Christmas.
Book a free, no-obligation valuation to get started.
